Summary: China’s tourism industry experienced a surge during the May Labor Day holiday, with 314 million domestic trips reported, surpassing pre-pandemic levels. This surge, driven by interest in history and culture, and facilitated by improved transportation infrastructure, indicates resilient consumer sentiment despite economic concerns. Cities are investing in attracting tourists through innovative experiences and social media marketing, while China’s visa-free policies are encouraging inbound travel.

Link: https://www.cnbc.com/2025/05/07/cnbcs-the-china-connection-newsletter-tourism-surge-defies-slowdown.html