Summary: WhatsApp, acquired by Meta for $19 billion in 2014, is finally introducing ads in its Updates tab. This move, driven by pressure to monetize the platform with over 3 billion users, contradicts the founders’ vision of an ad-free service. Despite initial resistance and user concerns about privacy, Meta is gradually rolling out targeted ads, highlighting the clash between tech idealism and business realities.

Link: https://www.channelnewsasia.com/commentary/whatsapp-ads-meta-platforms-mark-zuckerberg-social-media-monetise-5191801