Reliance Retail makes strategic investment in UK-based FACEGYM to launch facial fitness studios across India
Summary:
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Reliance Retail Ventures Limited (RRVL), a subsidiary of Reliance Industries, announced a strategic minority investment in UK-based FACEGYM.
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FACEGYM, founded by Inge Theron, is known for pioneering non-invasive “facial workouts” that combine muscle training, massage, and skincare.
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This partnership will bring FACEGYM’s signature concept to India through standalone studios and dedicated spaces in Tira stores, led by Reliance’s beauty platform Tira.
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Over the next five years, Reliance plans to scale FACEGYM’s presence across key Indian cities by leveraging its extensive retail network and consumer reach.
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The investment strengthens Reliance’s position in the high-growth beauty and personal care sector, adding to its portfolio of brands like Akind, Dream, Immerse Play and Nails Our Way.
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FACEGYM’s CEO, Angelo Castello, highlighted this partnership as critical to their global expansion, with India identified as a major new market.
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RRVL operates over 19,000 stores and digital platforms across multiple categories, with consolidated FY2025 turnover of ₹3.3 lakh crore and EBITDA of ₹25,053 crore.
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The collaboration aligns Reliance’s goal of shaping the future of beauty retail in India with FACEGYM’s mission to expand facial fitness globally.