Back 03 Jul 2025

Reliance Retail makes strategic investment in UK-based FACEGYM to launch facial fitness studios across India

Link: https://links.sgx.com/1.0.0/corporate-announcements/DSHH6LHI0OAI5WBT/f9177f585a3f1d73fb9ca5e3448a0d46d3cde87d8b2e0d525863240ed13b2a6e


Summary:

  • Reliance Retail Ventures Limited (RRVL), a subsidiary of Reliance Industries, announced a strategic minority investment in UK-based FACEGYM.

  • FACEGYM, founded by Inge Theron, is known for pioneering non-invasive “facial workouts” that combine muscle training, massage, and skincare.

  • This partnership will bring FACEGYM’s signature concept to India through standalone studios and dedicated spaces in Tira stores, led by Reliance’s beauty platform Tira.

  • Over the next five years, Reliance plans to scale FACEGYM’s presence across key Indian cities by leveraging its extensive retail network and consumer reach.

  • The investment strengthens Reliance’s position in the high-growth beauty and personal care sector, adding to its portfolio of brands like Akind, Dream, Immerse Play and Nails Our Way.

  • FACEGYM’s CEO, Angelo Castello, highlighted this partnership as critical to their global expansion, with India identified as a major new market.

  • RRVL operates over 19,000 stores and digital platforms across multiple categories, with consolidated FY2025 turnover of ₹3.3 lakh crore and EBITDA of ₹25,053 crore.

  • The collaboration aligns Reliance’s goal of shaping the future of beauty retail in India with FACEGYM’s mission to expand facial fitness globally.