Back 15 Jul 2025

Despite tariffs, it's still America first for Asia's legacy automakers ​  

Summary: Despite US tariffs on imported automobiles, the US remains the most important market for Asian legacy automakers like Toyota and Hyundai. These automakers, particularly those with strong hybrid lineups, are likely to weather the storm and potentially gain market share from weaker players. While some may invest more in US production to protect their positions, high costs and competition from Chinese EVs in other markets pose challenges.

Link: https://www.channelnewsasia.com/business/us-auto-tariffs-east-asian-car-manufacturers-toyota-hyundai-5238431