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06 Aug 2025
Beijing wants more babies — are businesses ready for Gen Z parents?
Summary: China’s baby-care market, valued at $644 billion, is adapting to meet the demands of Gen Z parents. These parents, digital natives with a global outlook, prioritize experiential learning and are more selective and demanding consumers. Beijing’s recent child-rearing subsidy program aims to reduce the financial burden of parenting and boost birth rates, but experts argue that financial incentives alone are insufficient to address the complex factors influencing family planning decisions.
Link: https://www.cnbc.com/2025/08/06/cnbc-the-china-connection-stimulus-gen-z-parents.html