Summary: India’s search for homegrown social media and messaging apps continues, with Arattai, backed by Zoho Corporation, emerging as a potential contender. While Arattai benefits from Zoho’s financial backing, it faces challenges in differentiating itself from established platforms like WhatsApp and attracting users. Success will depend on offering a unique value proposition and potentially benefiting from supportive government policies.

Link: https://www.cnbc.com/2025/10/09/cnbc-inside-india-newsletter-arattai-x-tiktok-clones-and-now-a-whatsapp-killer.html