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19 Nov 2025
Singapore eldercare startup Aire eyes Malaysia expansion as revenue hits seven figures
Summary: Singapore eldercare startup Aire, founded by Nivedita Venkateish, is expanding into Malaysia after achieving seven-figure revenue and securing shelf space in 100 outlets in Singapore. Aire, which sells adult incontinence products designed for Asian seniors, plans to enter Malaysia within six to 12 months. The company aims to become the preferred brand for older adults in Southeast Asia, focusing on quality, affordability, and accessibility.