Back 21 Nov 2025

MINISO Group Achieves Record Quarterly Revenue and Store Milestone in Q3 2025: Overseas Expansion, TOP TOY Growth Drive Strong Results

Link: https://links.sgx.com/1.0.0/corporate-announcements/RVXLZSTBW5ZBC967/443d50c5fcb431abeb486fa10adeb05a888f2d9b5ca6aeb832f53e553022d19d

Summary:

  • Q3 2025 revenue climbed 28.2% year-over-year to RMB 5.8 billion (US$814 million), surpassing RMB 5 billion for the first time.

  • Adjusted operating profit rose 14.8% to RMB 1.02 billion, with adjusted net profit up 11.7% to RMB 767 million; basic earnings per ADS increased 12.7% to RMB 2.48.

  • Same-store GMV for the MINISO brand grew in the mid-single digits overall, with high-single-digit growth in mainland China and low-single-digit growth overseas.

  • Number of group stores reached 8,138 by September 30, 2025, surpassing 8,000 globally; net increase of 718 stores year-over-year, with over 75% of new MINISO stores located overseas.

  • TOP TOY brand revenue surged 111.4% year-over-year to RMB 575 million in Q3, marking a new quarterly growth record.

  • Q3 gross profit up 27.6% to RMB 2.59 billion, on a 44.7% gross margin; adjusted EBITDA grew 18.8% to RMB 1.35 billion.

  • Cash position at quarter-end was RMB 7.77 billion (US$1.09 billion); net cash from operating activities reached RMB 1.3 billion for the quarter.

  • Management highlights ongoing sequential improvement in operating margins in overseas markets and emphasizes efficient cash flow and strong financial resilience.

  • Outlook: Continued focus on store expansion, especially internationally, and leveraging IP-driven trends and brand strength for sustainable growth.

  1. https://links.sgx.com/FileOpen/MINISO%20Group%2025Q3%20Earnings%20Release.ashx?App=Announcement&FileID=867777