Back 02 Jan 2026

Audience Analytics Completes 30% Strategic Stake in VeecoTech to Power Digital and AI Push

Summary:

  • Audience Analytics Limited has completed the acquisition of a 30% equity interest in VeecoTech Holdings Sdn. Bhd., which now becomes an associated company of the group

  • Under the 11 July 2025 share purchase agreement, the first tranche of consideration of RM2.70 million will be satisfied via the allotment and issuance of new Audience Analytics shares to VeecoTech’s vendors within roughly 60 days of completion, with a separate announcement to follow

  • VeecoTech is an investment holding company whose subsidiaries provide software and application development, AI‑driven web portals, digital solutions, and advertising and content production, offering end‑to‑end digital capabilities that support Audience Analytics’ long‑term digitalisation strategy

  • For the 12 months ended 31 December 2024, the VeecoTech group generated profit before tax of RM3.45 million and reported net asset value and net tangible asset value of RM7.14 million

  • Management says the deal is a key milestone in strengthening technology infrastructure and expanding exposure to high‑growth tech solutions, with expected operational synergies from joint product development, integrated digital offerings and cross‑selling to the group’s regional client base

  • Audience Analytics also holds a call option to acquire up to a further 21% of VeecoTech within 36 months of completion, which could lift its stake to 51% and allow a future move to majority control depending on performance and strategic needs

  1. https://links.sgx.com/1.0.0/corporate-announcements/GEAVSPD9OHBVHF4H/8a793062bef2cf019c72be1d2673491832fcda5ebfca2b4ddcfbf741a539d3db