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29 Jan 2026
What tariffs? Toyota hits record sales in 2025, despite Trump’s auto levies
Summary
Toyota retained its position as the world’s top-selling automaker in 2025, posting record sales of 10.5 million units. Despite U.S. tariffs on Japanese automotives, Toyota’s U.S. sales climbed 7.3% to 2.93 million units, driven by strong hybrid vehicle demand. The company’s strategy of absorbing tariff costs and focusing on local production contributed to its success.